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Viral Honey Butter Toast

Section: Rise and Shine with Delicious Breakfast Recipes

Experience ultimate comfort with thick-cut brioche slices slathered in a blend of soft butter, brown sugar, and golden honey. Each piece is baked to perfection—crisp edges enveloping a fluffy center—then crowned with a dollop of whipped cream and a drizzle of salted caramel glaze if desired. Sweet and slightly salty, this toasty delight is as simple to prepare as it is decadent to enjoy. Perfect for brunch, dessert, or an indulgent snack, the contrasting textures and deep caramelized flavors create a memorable treat everyone will love.

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A woman wearing a chef's hat and apron.
Recipe Author Maria
Updated as of Fri, 23 May 2025 22:19:03 GMT
Toast with butter and honey. Bookmark
Toast with butter and honey. | foodbymary.com

If you have been craving a treat that is crispy on the outside and pillowy soft on the inside this honey butter toast brings comfort and happiness in every bite It comes together quickly with simple ingredients for a flavor-packed snack or dessert

I first whipped up this toast on a cozy weekend morning with family and now we make it any time someone needs a pick-me-up

Ingredients

  • Brioche bread: thick slices create the perfect texture make sure each slice is fresh for best results
  • Softened butter: gives richness and creaminess use high-quality unsalted butter for the best flavor
  • Light brown sugar: brings caramel flavor and a hint of moisture choose golden brown for deeper taste
  • Honey: adds natural sweetness and fragrance opt for pure honey for the most pronounced flavor
  • Salt: balances all the sweetness and highlights the buttery taste use a tiny pinch of fine sea salt
  • Optional whipped cream: adds cloud-like softness and texture use freshly whipped for best results
  • Optional salted caramel glaze: enhances the richness and adds a fancy touch try homemade or your favorite brand

Step-by-Step Instructions

Preheat the Oven:
Set your oven to 370 degrees Fahrenheit This high heat helps achieve a golden crispy outside without drying out the inside
Prep the Brioche:
Cut your brioche into thick even slices with all crusts removed This makes sure every bite is evenly soft and absorbs the honey butter
Make the Honey Butter:
Mix your softened butter and light brown sugar together in a bowl using a spatula Stir until you have a creamy smooth spread with no lumps
Add Sweetness and Salt:
Pour in the honey and sprinkle in a pinch of salt Combine thoroughly so the mixture is glossy and fragrant This sweet and salty spread is what makes the toast so crave-worthy
Coat the Bread:
Generously spread the honey butter mixture on both sides of each slice Make sure every inch of bread is covered for even flavor and crunch
Bake to Perfection:
Lay each coated slice on a rack set over a baking tray Bake for 10 minutes then carefully flip each piece and bake another 10 minutes until the outside is golden and crisp
Cool and Finish:
Transfer the toast to a cooling rack for a few minutes This keeps it from getting soggy on the bottom before serving
Serve and Enjoy:
Top each slice with whipped cream and a drizzle of salted caramel glaze if you like Each bite should have warm honey notes creamy topping and extra crunch
A plate of toast with strawberries and whipped cream. Bookmark
A plate of toast with strawberries and whipped cream. | foodbymary.com

I always look forward to adding the honey because the aroma that fills the kitchen brings back memories of special weekend brunches and cozy family time around the table

Storage Tips

If you have leftovers let them cool completely before storing Place in an airtight container at room temperature for up to one day For longer storage wrap tightly and freeze Reheat in the oven to bring back the crispiness

Ingredient Substitutions

No brioche Try thick-cut Texas toast or any soft white bread For a dairy-free version use vegan butter Substitute coconut sugar for brown sugar for a subtle twist Maple syrup can replace honey for a different sweetness

Serving Suggestions

Enjoy as a decadent breakfast paired with fresh fruit or serve as dessert with a scoop of vanilla ice cream It makes an amazing afternoon snack with tea or coffee For gatherings cut each slice into bite-size pieces for easy sharing

Toast with honey and butter. Bookmark
Toast with honey and butter. | foodbymary.com

The Culture Behind Honey Butter Toast

Inspired by popular Asian and Western café trends honey butter toast is a viral treat that blends classic flavors with a touch of nostalgia Its popularity soared thanks to social media but the creamy buttery goodness is timeless

Frequently Asked Questions

→ What type of bread works best?

Brioche is the top choice due to its soft, rich texture and slight sweetness, which pairs perfectly with honey butter.

→ How do I ensure a crispy exterior?

Coating the bread thoroughly and baking at 370°F, then flipping halfway, ensures an even, crispy finish on both sides.

→ Can I use regular sugar instead of brown sugar?

Brown sugar gives a deeper caramel note, but white sugar can be substituted if needed—it will yield a lighter flavor.

→ What toppings pair well with honey butter toast?

Whipped cream, fresh berries, and a salted caramel glaze complement the sweet, buttery toast beautifully.

→ Is it necessary to remove the bread crusts?

Removing crusts ensures an even, tender bite but is optional—keep them if you enjoy a bit of extra crunch.

Viral Honey Butter Toast

Golden brioche, honey butter, and caramel glaze yield rich, crispy toast with irresistible flavor.

Prep Time
15 minutes
Cooking Time
20 minutes
Overall Time
35 minutes
Recipe Author: Maria

Dish Category: Breakfast

Recipe Difficulty: Beginner-Friendly

Cuisine: American

Serves: 4 Serving Size (4 slices honey butter toast)

Dietary Options: Vegetarian

What You’ll Need to Cook

→ Main Ingredients

Ingredient 01 4 thick slices brioche bread, crusts removed
Ingredient 02 80 g unsalted butter, softened
Ingredient 03 55 g light brown sugar
Ingredient 04 30 ml honey
Ingredient 05 1 pinch fine sea salt

→ Optional Toppings

Ingredient 06 Whipped cream, for serving
Ingredient 07 Salted caramel sauce, for drizzling

Steps to Prepare

Step 01

Heat oven to 188°C for even toasting.

Step 02

Slice brioche loaf into four thick slices and remove the crusts. Set aside.

Step 03

In a bowl, combine softened butter and light brown sugar. Blend until fully incorporated and smooth.

Step 04

Add honey and a pinch of fine sea salt to the butter mixture. Mix until homogeneous.

Step 05

Spread an even layer of honey butter mixture over both sides of each brioche slice using a spatula.

Step 06

Arrange coated bread on a baking rack set over a tray. Bake for 10 minutes.

Step 07

Carefully flip each slice. Return to the oven and bake for another 10 minutes, until golden and crisp.

Step 08

Remove toasts from oven and cool briefly on a wire rack to maintain crispness.

Step 09

Top with whipped cream and drizzle salted caramel sauce if desired. Serve immediately.

Extra Cooking Tips

  1. For optimal texture, use day-old brioche and thoroughly soften the butter before mixing.
  2. Using a rack atop the tray allows air to circulate, resulting in crispier toast surfaces.

Must-Have Tools

  • Sharp knife
  • Small mixing bowl
  • Rubber spatula
  • Baking tray
  • Oven-safe cooling rack

Allergen Information

Always check ingredient labels for allergens and seek expert advice if uncertain.
  • Contains gluten from brioche bread.
  • Contains dairy from butter and whipped cream.

Nutrition Info (Per Serving)

These details are for guidance and aren’t a replacement for professional advice.
  • Calories Count: 350
  • Fats: 19 grams
  • Carbs: 39 grams
  • Proteins: 6 grams